Author: GLOBENEWSWIRE

Mumbai, MAHARASHTRA, May 13, 2026 (GLOBE NEWSWIRE) — Sky Blue Cinematix is pleased to announce its appointment by UAE-based Aspin Holding as an Associate in relation to the FC Barcelona area for a range of high-profile commercial activities and brand integrations associated with FC Barcelona (Barça) within the Republic of India. Brand integrations associated with FC Barcelona (Barça) within the Republic of India. Under this landmark agreement, Sky Blue Cinematix serves as the authorised representative for Aspin Holding, tasked with supporting the promotion and market engagement of the club’s prestigious brand in the Indian market in connection with “the Project”…

MIAMI, May 13, 2026 (GLOBE NEWSWIRE) — PlayerU Software Solutions LLC (“PlayerU”), the AI- driven pickleball training and player development platform, today announced a strategic partnership with professional pickleball star Kyle Yates. Under the multi-year agreement, Kyle Yates will serve as an official ambassador for PlayerU, providing endorsement, promotional support, product feedback, and strategic collaboration as the company accelerates its expansion across clubs, facilities, leagues, and digital platforms nationwide. As part of the partnership, PlayerU will have full rights to utilize Kyle Yates’ likeness across the PlayerU platform, marketing campaigns, social media, advertising, educational content, and promotional materials. PlayerU was founded…

BRADENTON, Fla., May 12, 2026 (GLOBE NEWSWIRE) — Rekortan®, an integrated part of AstroTurf® Corporation and the world’s most certified track surface, has become an official partner of the world-renowned IMG Academy, the world’s leading sports education brand. As part of this strategic partnership, a Rekortan® Gel G13 System track was recently installed at the Bradenton campus, enhancing IMG Academy’s athletic training facilities and overall student-athlete experience. “We are honored to become the official track of the legendary IMG Academy, and to support the development and training of their athletes,” said Tim Jordan, Vice President, Rekortan® USA. “Rekortan Gel is…

NEW YORK, May 12, 2026 (GLOBE NEWSWIRE) — As the sports industry undergoes a rapid transformation driven by name, image, and likeness (NIL) opportunities, athlete-driven business ventures, and increasingly complex commercial relationships, a timely second edition of Sports Law: A Practical Guide to Protecting the Interests of Athletes (Second Edition) is now available from PLI Press. Authored by Luke A. Fedlam — partner at Amundsen Davis LLC and co-chair of the firm’s Entertainment, Sports, and Media Law Service Group — the guide provides a framework for navigating legal, business, and personal complexities athletes face, from early development and NIL revenue opportunities…

FORT WORTH, Texas, May 12, 2026 (GLOBE NEWSWIRE) — Sports Entertainment Gaming Global Corporation (“SEGG Media” or the “Company”), the global sports, entertainment and gaming group, today announced that executives and representatives from Sports.com are participating in Soccerex Europe this week in Amsterdam, hosted at the iconic Johan Cruyff Arena. The Company’s participation follows SEGG Media’s recently announced expansion of its partnership with Soccerex, becoming the official headline sponsor across all global Soccerex events in 2026 and 2027. Soccerex Europe has brought together senior leaders from clubs, leagues, federations, broadcasters, sponsors, investors and technology companies from across the global football…

Sacramento, Calif., May 12, 2026 (GLOBE NEWSWIRE) — Today, the Sacramento Kings and Sutter Health announced a new strategic partnership, uniting two purpose-driven organizations dedicated to community impact, advancing healthy outcomes and long-term investment in the greater Sacramento region. Anchored in Sutter’s clinical excellence and advanced orthopedics and sports medicine expertise across its integrated system of care, the organization brings leading-edge capabilities to the partnership. As part of the collaboration, Sutter Health will become the official healthcare partner, with physicians serving as the team’s doctors, the Kings official jersey patch partner and a community impact partner focused on expanding programs…

MISSISSAUGA, May 12, 2026 (GLOBE NEWSWIRE) — Expanding on its role as the exclusive Video Assistant Referee (VAR) provider for the FIFA World Cup 2026™, Hisense is excited to be a supporting partner of Soccer and Technology from the FIFA Museum, presented by the Province of British Columbia, at Science World in Vancouver during World Cup festivities. The exhibition, making its North American premiere in Vancouver, showcases the game-changing technology and science behind “the beautiful game” — including the state-of-the-art RGB MiniLED Hisense televisions that will be viewed by FIFA officials in the FIFA World Cup 2026 Video Operating Room. “From…

BOSTON, May 12, 2026 (GLOBE NEWSWIRE) — EARNED, the baseball culture brand built around the mindset, work ethic, and identity of the game, has signed Washington Nationals pitching prospect Miguel Sime Jr. as an official EARNED Brand Ambassador. One of the most electric young arms in professional baseball, Sime has quickly become known across the game for his power fastball, athleticism, and presence on the mound. After being drafted out of high school by the Washington Nationals, Sime rapidly climbed prospect rankings while earning attention for touching 102 MPH and becoming one of the organization’s most exciting young pitchers. The…

Miami, FL, May 11, 2026 (GLOBE NEWSWIRE) — UTR Sports, a global leader in tennis and pickleball, today announced a landmark collaboration with Fabletics, the world’s largest digitally native activewear brand, to add the Fabletics VIP membership and over $1,000 in premium activewear benefits to the annual UTR Power Membership. Combined with Global Privileges, the Fabletics addition completes a reimagined membership built on three pillars of Play. Stay. Style. that delivers more than $1,450 in combined annual value for just $10 per month. With this expansion, UTR Sports becomes the first racquet sports platform to combine world-class analytics, global travel…

Learn to Play Hockey Participation Surges at Black Bear Michigan Arenas Sunrise, FL, May 11, 2026 (GLOBE NEWSWIRE) — Black Bear Sports Group, one of the nation’s premier operators of ice arenas and youth hockey leagues, today announced continued progress in expanding access to youth hockey across its Michigan arenas, where free and low-cost entry-level programming continues to welcome new players to the sport during the 2025-26 season. From July 2025 through February 2026, Black Bear’s Michigan arenas introduced more than 850 first-time players to hockey through the company’s free Take a Shot at Hockey (TASH) program, which is in its inaugural…